Sunday, April 23, 2017

A Pencil Holder is a Functional Promotional Product

What makes a pencil holder such a wonderful promotional item? Lots of factors, but lets us define at least some of them, and may be you will consider the possibilities of it as an advertising tool in the course of your promotional campaign.

  • It is a frequently used thing, as it is made for keeping various writing devices. Pens and pencils are used all the time in your everyday life, therefore a holder is on demand as well.
  • It is always placed within a reach, which makes it visible and easily available.
  • A holder for pencils keeps one’s writing table clean, and all the stationary items well organised and accessible.
  • A pencil holder contributes into professional, neat and attractive look of the office, as all those numerous pens, pencils, staplers, erasers, sharpeners, mechanical pencils and markers do not lay around in a mess, do not roll under the table or get hidden in some lest appropriate place.
  • Nice elegant holders with your logo on it, placed on every table in your office is a viable advertisement, which targets every visitor of your company.
  • Given to each employee of yours, it improves the impersonal relationships within organisation, increase the loyalty of the staff towards the company and enhance their corporate spirit.
  • The whole variety of pencil holders is available on the market. You can choose a pencil holder according to the age category, professional field or personal preferences of the people from your target group. It can be made of plastic, first of all, and of wood, metal, glass, vinyl and lots of other materials. You can even opt for the items made of recycled material: this way you advertising strategy will be helpful to the planet.
  • It’s a versatile promotional item, as it will do well for giveaways during trade shows, exhibitions and presentations. Also, it is a nice thing to hand out on the street to the random passers-by, everybody will be glad to get such surprise all of a sudden. And it will be perfect for gifting as well.
  • A pencil holder is a great novelty, it is represented in a wide range of original shapes and colours. It automatically makes this thing suitable for schoolchildren. What would you say about a holder in a shape of cheerful lady bird? Or may be an elephant or a dragon? All the kids would be excited and grateful to get this present for the back to school day, or may be for Christmas.
  • A wooden pencil storage looks respectable and sophisticated, it will be a nice alternative to plastic if you want to make a nice present to your partners, regular customers or potential clients.
  • A pencil holder provides a nice space for all your promotional needs: you can put your logo on it, as well as contact details, website, email address, advertising message and motto of the company.

All these advantages make this thing a valuable promotional tool which should not be underestimated: it was used by the most famous companies on the way to their success.

Source by Paul Sung

The Importance Criteria of UNCTAD

There is no denying the fact that, as UNCTAD’s mandate has become multidimensional, so its achievements have therefore been of different kinds. The most significant achievements included. a) the agreement on Generalized System of Preferences(GSP)1971; b) the setting up of the Global System of Trade Preferences among developing Countries(1989); c) negotiation of International Commodity Agreements; d) the establishment of transparent market mechanisms in the form of intergovernmental commodity expert and study groups, involving consumers and producers; e) the negotiation of the Common Fund for Commodities(1989); f) the adoption of the resolution on the retroactive adjustment of terms of Official Development Assistance debt of low-income developing countries; g) the establishment of guidelines for international action in the area of debt rescheduling(1980); h) the Programme of Action for Least Developed Countries for the 1990s and I) the negotiation of convention in the area of maritime transport. In addition to above UNCTAD made some contributions on matters for implementation in other forums. For example, it has contribution in the improvement of the Implementation compensatory facility for export earnings shortfalls of developing countries; the creation of the Special Drawing Rights by IMF; the reduction of commercial bank debt for the highly indebted countries promoted by the World Bank. UNCTAD had also some contribution in the area of code of conduct for the transfer of technology, computerized systems in the area of customs and debt management.

Although for many limitations as I mentioned earlier UNCTAD could not fulfil all expectations but it has tried and still trying with its limited resources to do its work. For the cause of the developing countries the role of UNCTAD should be strengthen. To make it more dynamic and effective some measures should be taken like as follows:

a) The Third World countries should minimize their differences and have to sacrifice their own interest for the sake of other developing countries. It will be easier for UNCTAD to work in a co-operative atmosphere than of conflict.

b) UNCTAD should give emphasis those issues in which it possesses considerable expertise. Here the proposal is not to alter its earlier position, but to focus more strongly on specific matters which are covered little if at all by other organizations. In trade field UNCTAD should give importance on consensus building. As UNCTAD provides a universal forum for policy analysis, so for consensus on trade policy issue it can help to prepare ground for later negotiations within WTO. UNCTAD and WTO should co-operate with each other in the field of international trade. It is encouraging that two organization has already started their co-operation. In their joint meeting held in 8th Oct. 1996 WTO Director General said “the convergence between WTO and UNCTAD was evidenced in regular meetings between the heads of the two organizations, joint research projects, co-ordinated technical assistance and generally a more intense working relationship at all levels of the organizations.” As the main functions of WTO are the implementation and negotiation of contractual trading rules and discipline, there is considerable scope for complementarity between WTO and UNCTAD.The policy analysis and consensus building functions of UNCTAD can make essential contribution to the intergovernmental consideration of trade issues to the point where they can be fruitfully negotiated in WTO.

d) In post cold war economic environment, the need for collective action by the Third World countries to meet the evolving challenges is more important than ever. UNCTAD is the only body in the UN which has some scope to deal with global economic issues from a development perspective. UNCTAD should be equipped for that purpose.

e) UNCTAD’s monitoring and analytical capacities should be increased sufficiently.

f) Its efficiency in the area of foreign investment, technology transfer, competition policy regarding Multinational Corporation should be strengthening.

g) UNCTAD should prepare its answer for Third World country regarding liberalization and regional groupings.

Since it has been reorganized to make it more efficient there is no need to dismantle it. Because it still serves a primary purpose to achieve international co-operation in solving international problems of an economic nature. And UNCTAD is the only organization in the world which gives the impression of being trade and development in an integrated way which is very important.

Source by Kh. Atiar Rahman

SMART and SWOT – Two Ways to Stay Focused

Large corporations often use academic style tools to improve their processes and it should be even more important to small businesses. These big companies have such a large pool of customers and opportunities that there is actually greater room for error without noticeable effect and yet, large corporations are far more inclined to fine tune through analytics than small businesses are. Let’s face it, small business owners are time strapped and often too busy just trying to tread water, especially in tougher economic times. So let me remind you of some little things that you can do that will help you and your employees regain focus.

Most all motivational speakers and self help experts emphasize the idea that goal setting is critical to achieving success. It helps you focus your efforts and, focus after all, is a key ingredient to success. This is where SMART goals come in. But, before we look at SMART goals, let’s take a look at another acronym, SWOT analysis. The reason is that doing a SWOT analysis is a great way to think about discovering and framing your goals. The SWOT analysis is a way of examining where your company is functioning at a specific time.

It allows you to view your strengths weaknesses opportunities and threats at a specific moment in time and, then, you can build your goals around further development of your strengths, ways to overcome your weaknesses, becoming strategically aware of your opportunities, and thinking about how to minimize your threats. A SWOT analysis can easily be set out in a four cube matrix. In the upper quadrants you list your strengths and weaknesses and in the lower two quadrants you list your opportunities and threats. Once you have analyzed the situation and have a clear understanding of it, you can then begin to formulate your goals.

This is where SMART goals kick in for you. The acronym stands for goals that are specific, measurable, achievable, realistic and, time framed. In other words, these are goals that will cause a change if met and, further to the point, they are goals that can be met. First, they should be specifically designed to improve on the situation as lined out in your SWOT analysis. They should be goals that specifically deal with each of the four quadrants.

Secondly, they should be goals that you can measure, a certain number of new customers, or a goal of additional revenue. Next they must be achievable that is, goals that you can really achieve and then they must also be realistic; in other words, goals that you are likely to achieve if you apply yourself to them. Finally, they must be goals that have a deadline; goals achieved within a specific time frame.

Now that you have done this exercise, it is important that you make sure that every employee is aware of their part in achieving these goals. The more they buy into the idea the more likely you are to achieve the success you want.


SWOT analysis






SMART goals




Realistic and Relevant

Time Bound.

I suggest that you continue with these tools all the time. What I mean is always keep them available to look at and measure with. Likewise, it is important to update them periodically to be sure that the strengths, weaknesses, opportunities and, threats have not changed. As markets and competition changes these things can change over time. It would be prudent to change your goals to meet any changes in your SWOT analysis.

Source by Joe Machuta

Fractional Pricing – The "9.99" Psychological Pricing Strategy

The “9” marketing trick is called fractional pricing, or, charm prices and that is when prices end in such digits: 95, 97, 98 or 99. In our minds, what matters isn’t the fact that they are huge numbers or the last numbers before the next whole number point (100), the catch is because these numbers have only two digits, whereas if rounded up to the next whole number point, there are three digits.

And because of how our minds process numbers, we tend to look at numbers from left to right in most cases (including countries where things are read the other way around), as if we were reading text, the term for this action is coined as the “left-digit effect”.

In a typical consumer’s mind, $0.99 or $0.97 will appear lower than $1, which is $1.00, it will appear lower because it is literally lower, but in reality, it will cause a psychological impact into our brains that it is a great discount or there are big savings even though the real difference is only down by a few pennies, and $1.00 will be perceived as a lot higher despite its real value.

Why does this happen?

As I have said, there is this natural tendency of how we look at numbers, the “left-digit effect” as well as the new digit when rounded up. However, there is another factor that contributes to the result of charm prices, namely our “memory processing time”, you see, both of the factors are directly related to our thinking, which proves it involves psychology in whether to or not to purchase a particular product.

The two factors are:

#1) Left-digit effect

#2) Memory processing time

So what has memory processing time got to with a consumer’s decision-making? When we start thinking whether a particular price is reasonable or not, it is obvious that we can still see the cents on the right despite the left-digit effect, so in order to maintain that “it-looks-cheap” appearance to our goods, marketing experts have come up with a solution if used it can maximize conversion rates and increase sales up to 9-24%, of course, along with the original concept.

That is by printing the cents out in a smaller size than the other units, and this has been test-proven and it works, in fact, places such as Australia has already utilized this technique and ever since, the amount of sales were never lower. Reason:

Physical magnitude is related to numerical magnitude.

Nonetheless, no matter what type of psychological pricing strategies you use, it definitely won’t skyrocket your sales but improve your rates up to a maximum of 1/3 of your original results. Using psychology works, why? Because it’s the nature of human thinking, and psychology never lies.

Source by Harrison Li

Product Positioning Strategies

Positioning is what the customer believes about your product’s value, features, and benefits; it is a comparison to the other available alternatives offered by the competition. These beliefs tend to based on customer experiences and evidence, rather than awareness created by advertising or promotion.

Marketers manage product positioning by focusing their marketing activities on a positioning strategy. Pricing, promotion, channels of distribution, and advertising all are geared to maximize the chosen positioning strategy.

Generally, there are six basic strategies for product positioning:

1. By attribute or benefit- This is the most frequently used positioning strategy. For a light beer, it might be that it tastes great or that it is less filling. For toothpaste, it might be the mint taste or tartar control.

2. By use or application- The users of Apple computers can design and use graphics more easily than with Windows or UNIX. Apple positions its computers based on how the computer will be used.

3. By user- Facebook is a social networking site used exclusively by college students. Facebook is too cool for MySpace and serves a smaller, more sophisticated cohort. Only college students may participate with their campus e-mail IDs.

4. By product or service class- Margarine competes as an alternative to butter. Margarine is positioned as a lower cost and healthier alternative to butter, while butter provides better taste and wholesome ingredients.

5. By competitor- BMW and Mercedes often compare themselves to each other segmenting the market to just the crème de la crème of the automobile market. Ford and Chevy need not apply.

6. By price or quality- Tiffany and Costco both sell diamonds. Tiffany wants us to believe that their diamonds are of the highest quality, while Costco tells us that diamonds are diamonds and that only a chump will pay Tiffany prices.

Positioning is what the customer believes and not what the provider wants them to believe. Positioning can change due the counter measures taken at the competition. Managing your product positioning requires that you know your customer and that you understand your competition; generally, this is the job of market research not just what the enterpreneur thinks is true.

Source by John Bradley Jackson

Services Marketing

Services marketing has incurred an explosive amount of scholarly research in the last 20 years, however since 1986 there has been no debate concerning the notion that services are distinct from products, and thus deserve a special approach, a set of concepts and a body of knowledge (Brown, Fisk, & Bitner, 1994). This essay will explain the distinguishing features of services marketing, giving examples where possible. It will begin by defining services marketing and giving some background knowledge on its divergence from product marketing. It will then examine the four characteristics of services, and then finish with an explanation of the extra P’s found in the services marketing mix.

In the last century there has been a large shift in marketing thought; evolving from a goods-dominated view, in which tangible output and discrete transactions were the focus, to a service-dominant view, in which intangibility, exchange processes, and relationships are central (Vargo & Lusch, 2004). Vargo and Lusch define services as the application of specialized competences (knowledge and skills) through deeds, processes, and performances for the benefit of another entity or the entity itself. Four idiosyncratic features of services will now be given, highlighting why services marketing is different from basic product marketing.

Arguably the most distinguishing feature about services is their intangibility. Services are defined in (Zeithaml, Bitner, & Gremler, 2006) as “deeds, processes, and performances”. None of these are physical objects in which a customer can take ownership of, even though during a service physical evidence will be apparent in the form of things like medicine the doctors prescribes to you, the photo taken of you riding the rollercoaster, or the food on your plate in a restaurant. This invisibility creates a number of issues for marketers. Firstly there is no stock, making it hard to manage supply and demand. Secondly services cannot be shown or displayed to customers, making it hard for marketers to advertise the quality of the service. And finally, because services don’t physically exist, there is difficulty in patenting them, making it easy for other firms to copy your service.

Another notable aspect about products is that on average they stay the same. If you buy a Ford Focus here in Australia, and then go and buy the same model in America, chances are they will both be exactly the same. Services are different in that they are heterogeneous, meaning they differ with each use. For example a wildlife tour will never be the same twice, not only because of the random and unpredictable nature of the animals, but the guide may be in a different mood, the weather will have changed, and there will be different customers each time. These factors make it harder to consistently give quality service, which is important to marketers because customers will have a particular set of expectations in mind, based primarily on what was promoted in the service and previous experiences in the particular industry.

Another distinguishable feature about services is the fact that it’s both produced and consumed at the same time, as opposed to products where customers do not see how the product is manufactured. A good metaphor for this is being at the theatre. Consumers can be compared to an audience, where they watch actors (employees) perform on stage (physical location like a business store) amongst props (physical objects like chairs, tables, pot plants etc). The actors are ‘live’ and performing (producing) at the same time as the audience are watching (consuming). This brings us to the concept of interactive marketing. In a service, operational staff carries out much of the marketing function (Klassen, Russel, & Chrisman, 1998), and marketers are left to the advertising and promotion.

The final distinction that differentiates services from products is their perishability. While some products perish very quickly (like water balloons), services simply cannot be stored, saved, resold or returned at all. Marketers main concern would be the procedure for when things do not go as planned. Customers cannot simply return the service and ask for another one; it is up to the service provider to offer the customer some kind of compensation. If passengers are forced to wait a long time for their flight, employees could provide free coffee and refreshments while they wait, in an attempt to make up for their failing service.

With product marketing the marketing mix includes the four P’s; product, price, place and promotion. Services use the same elements plus three more to help account for their unique nature.

Firstly there is people, which comprise of everyone that influences the buyer’s perceptions, including the buyer themselves. Customers have an active role in the production, and thus can influence the outcome of their own service or the service of others. For example a large family with screaming children interrupting a young couples romantic dinner at a restaurant.

Every person is important to the marketer, no matter how small their role may be. Consider an IT professional who installs computers in people’s homes. During that installation the buyer may form an opinion of the service provider as a whole based purely on that IT professionals performance. Sometimes a person is the sole service provider, for example a dentist or lawyer, making their performance and appearance critical to gaining a high perceived quality of service.

The sixth ‘P’ is physical evidence, which is the environment in which the service is delivered and where the firm and customer interact (Zeithaml, Bitner, & Gremler, 2006). It also includes any physical objects that assist in the delivery of the service. (Lehtinen & Lehtinen, 1991) define it as the environment and its instruments. With some services customers may find it hard to judge the quality of the service, especially with credence service’s like financial advisors or legal advice. It is crucial that marketing managers address consumer fears regarding risk that results before, during, and after consumption of credence services (Keh & Sun, 2008). Since the customer does not have the knowledge or experience to judge the actual service, they instead turn their attention to other things, including the physical evidence of service quality. This would usually come in the form of a professional looking workspace, however would change with each service provider. For example in a doctors surgery cleanliness would be expected.

Finally there is the service process, including the procedures, mechanisms and flow of activities by which the service is delivered (Zeithaml, Bitner, & Gremler, 2006). When purchasing a service, customers often have a set of expectations of the process of the service, and when these are not met, the perceived quality of service drops. For example in white water rafting a customer might be dissatisfied if, when they arrived, they were told they had to carry the raft to the top of the river first. The process is important because people participate in it, unlike products, where the process is behind doors.

Services represent at least 70% of the nation’s total GDP for at least 5 countries, including the United Kingdom and Australia, making it a hot topic for not only marketers, but anyone competing in the business world. Services are distinguished from products by four characteristics; intangibility, they are heterogeneous, there is simultaneous production and consumption, and their perishability. Services marketing differs from product marketing from the fact that three extra P’s are added to the original marketing mix; people, physical evidence and process.

Source by Matt Platts

Investing $20 Dollars – Can You Double It In a Week?

$20 dollars may not sound like much but it could potentially become one million dollars in a very short amount of time. In the world of investment and compounding, even a humble $20 bill can be a seed capital account that will grow to gigantic proportions. When your money earns interest upon interest, you can see some really magical things starting to happen.

Speed of return is just as important. Lets take our $20 bill for example, can you think of ways to turn that $20 into $40? If you could double your result every time for 17 times, you would have over $1.3 million dollars by the time you are at your 17th transaction.

Have you thought about how to double your $20 dollars? It would actually be remarkably easy and I don’t think there would be a reader considering this, that wouldn’t have a few ideas about how to double a $20 dollar note into $40. But how would you double $650,000 which is the 16th transaction or step?

If you were able to double $20 by investing it. In other words, buying something for $20 and getting back $40 when you re-sell it, then you can do it at higher levels too. The main difference will be the speed of your returns. To double $20 would not only be easy, but it wouldn’t take long. Maybe you could even find an opportunity and sell it within a day. If you had to double $650,000 you would need to find something like a house or a business and that takes time to buy and time to sell, but you could still do it. Also, you couldn’t possibly make 100% in a single transaction in real estate, maybe at a stretch you could do 3 by 30% transactions. But it is do-able.

Source by Martin Thomas

How Does Marketing Create and Satisfy Consumer Needs?

A. Marketing merely reflects the needs and wants of customers. B. Marketing shapes consumer needs and wants. 

Part A  

‘Marketing merely reflects the needs and wants of customers.’ We all need to eat, drink and sleep and reproduce, this is all part of who we are as human beings. Therefore at the basic level companies will strive to satisfy these functions and keep doing so by once in a while showing advertisements that tells the public that they are around and can provide the products they need.  

The other aspect is that needs vary depending on what country you live in. “For example a consumer in the United States may need food but may want a hamburger, french fries and a soft drink and a person that lives in Mauritius that needs food may want a mango, rice, lentils and beans. Wants are shaped by our society.” The other part is wants, everybody can want something but only a few has the means to acquire it. A good example would be that everyone wants to eat out at expensive restaurants everyday but in reality only very few people can actually afford that lifestyle. This is why various segments have been created to target different groups and classes of people.

Marketers must therefore continually be creating and developing attractive products and then in turn devising a brilliant marketing strategy to win the consumer over to buy their product over other competing products. Companies strive to retain their customer base by delivering value and satisfaction from their products and this is formulated in consumers’ minds as a combination of service, quality and price. Some consumers would not mind paying a higher price for an item or service if they received very good service.

This is all part of what a consumer’s expectations on a product are, if these perceived expectations are met time after time then they become a loyal customer to that particular company. We as people like consistency and if a marketer provides consistent service in addition to great products and price then we will keep on going back for years. A good example would be Ben’s Chili Bowl located in Washington DC. It is an eatery that has been in business for decades and the fact that it had kept so many loyal customers is because they have offered consistent service and great food over the years and people who used to go there to eat as kids still go there as adults. They even have patrons fly into Washington DC just to experience their food and service. Companies also create brands and these brands have an effect on people’s purchasing habits.

These brands can mean several aspects of the company combined to form a perception in the consumer’s mind such as products, services, information and experiences. The more unique and interesting a brand the better it will perform. One brand that comes to mind is the Coach Company that manufactures accessories in the retail sector. They produce items such as handbags, purses, belts and other items. Coach has built a strong brand name for themselves by being unique in their style and service and this is primarily the reason that customers create a high demand for their products. This has also allowed the company to maintain an above average price for their products compared with their competitors with the knowledge that consumers would pay that higher price. Segmentation is another way that companies target the consumer to satisfy their needs and companies use this technique to target where they should market their products. There are various criteria that companies use to segment their products and some of them are geographic, demographic, psycho graphic and behavioral.

They would use factors such as how populated and area is or how wealthy the population of a specific area is and target products that fit that mold. This has proved to be a very successful tactic for companies in marketing. Marketing channels are also used by companies to reach their consumers. They use three types of marketing channels which are communications, distribution and service channels. Communications is important to get the company’s message out to the public and this could be in many forms such as the radio, television, the internet, posters and the like. They also need to distribute their products to the consumer and this means they will need a physical location like a store, or be a wholesaler and have others retail your products for you and also sell your products on the internet. Service channels are needed to effect transactions with the consumers and these could be banks for credit card purchases and transportation companies such as UPS to deliver the products to homes and businesses.

Marketing has relied on four marketing skills and tools and they are the sales force, advertising, sales promotion and marketing research, they must also use brand building, customer relations, telemarketing and others to make their product selling become reality. Companies must also function ethically and honestly to serve the consumer in the best possible manner. Marketing in the United States is unique in the world because it has evolved and changed over the years to blend in with the capitalistic society we live in in the US. This also means that some of the marketing we use in this country can only work with the credit system we currently have. This is not so in other parts of the world even in industrialized countries. So I would view marketing in the United States as one of the spokes in the wheel that makes our economy such a giant as it is today. 

Part B 

Regarding the second argument ‘Marketing shapes consumer needs and wants.’ I have to also agree with this statement. My reasons are many and varied. After seeing so many television commercials and advertisements both on the Internet and on newspapers I have concluded that some companies construct their ads to create a need in the consumer’s mind even if originally they were not interested in the product. I took some time to research some of the words that advertisements commonly use and I found an interesting mix of words and phrases. The word ‘free’ is the most common denominator I found in the ads, free is used in combinations such as free home trial, free inspection, buy one get one free, free installation, free estimates, free parking, free demonstration and free consultation. The word free is usually a powerful catalyst that springs the consumer into buying that particular product or idea even though he or she might not need it. I think other terms also kind of bait people into buying things they don’t need.

Terms such as ‘no payments till 2010’ or ‘money back guarantee’ ‘no down payment’ ‘offer good while supplies last’ help dissipate any doubts that the consumer may have and spur them on to make the purchase. “Because the goal is to get customers’ attention, persuade and create demand, market segmentation has historically been based on variables that correlate to creating demand: geography, age, gender, income, education, occupation and other traditional demographics, as well as psychographics around personality, lifestyle, values and attitudes. It works because these attributes are helpful for defining how to effectively speak to different groups of people.”

Some companies do act unethical in their advertising, for example I have seen some ads on the internet especially where companies would advertise a product and make it very appealing to the consumer then at the very bottom is tiny fonts the word ‘restrictions apply’ they would hide the link that takes you to where the restrictions are listed. So if you happen to buy that product without reading the fine print and something happens that you are not satisfied or want to return the item the company would refuse and make reference to their restriction policy. Other tactics that companies use to shape consumers needs and wants is to use celebrities or other famous people to sell their products. A good example of a company would be Nike. Nike teamed up with Michael Jordan to create marketing giant. One of the themes behind their partnership was to create the desire within consumers that if they wore Michael Jordan’s sneakers they could play basketball or jump as high as him.

This was directed primarily towards the younger consumers and turned out to be a huge marketing success. Companies also take advantage of world events or changes in the economy to come out with new products. A good example is the ever increasing popularity of hybrid cars. This has been brought about by gas prices going up and the economy slowing down. However the increase in hybrid cars has led to a marked decrease of large SUV vehicles. In the past we used to associate hybrid cars with car companies such as Toyota and Honda, but nowadays companies such as Lincoln, Ford and others are coming out with hybrid vehicles. This has been a necessity of them to compete in today’s changed car market.  

However advertising is not the only force that drives the consumer. Most companies do a lot of research before releasing an advertisement in getting a feel of what the consumers really desire. There is a constant interaction with the public in studying what is in vogue at the time and also what brands people want to be associated with. I have always wondered at why companies come out with new models or new releases at such a quick pace. This tactic is basically mainly a tweak or an enhancement of the previous model or version in order to create the perception of a totally new product which in turn creates more demand for the product.

Good examples of these products would be software, Microsoft is especially good at coming out with new versions of their products. For example with the release of Microsoft Vista operating system it meant that people had to upgrade their computers also because their existing hardware could not support Microsoft Vista’s requirements. In conclusion, newer firms tend to lean more towards creating needs because the public does not yet know about their products. Established companies are more interested in fulfilling the existing needs of consumers. These companies are already known and their products have already being deemed essential to their lives so they would continue buying their products even with little or no advertisement. 

Source by Julia Ekundayo Lynch

Marketing Services – The Four I's of Service

In the process of starting a business an individual or group of individuals have to decide on what they want to offer, a product, service or both. Businesses that decide to operate as a service orientated business have to operate differently from that of a product-based company. These four I's will tell some of the challenges service-based companies deal with;

Intangibility: The difference between a product and a service are often times challenging for some to understand the difference. Products can be touched, held and smelled in some cases. Services are the opposite; You can not touch or see a service. Services are generally more difficult to evaluate because they're performance based. One of the things marketers attempt to do is show the "benefit" of using the service this way the consumer has a "view" of what type of benefit they will receive from using the service.

Inconsistency: Services are generally performed by people and people, by nature, have on and off days. Tangible goods may be good or bad, which would be consistent, but if one of the products is good then generally that complete product line will be good also. Services on the other hand rise and fall on how well the service is performed which in turn determines how well the person is feeling performing the service. That's why basketball players have on and off days, the player (the product) we know is good but then their performance (service) is sometimes up and down.

Inseparability: It's hard for a service based company to separate itself from the services performed. Product based companies do not need to have this challenge. A while back and famous soda brand decided to change the taste of their product and market it. Consumers disliked the new product and the company lost millions. They've since filled the plug on that product, restored it to its original brand and sales sky rocketed. The company Imagine did not diminish, there were not picketers outside telling people to boycott the brand; It's almost as if it never happened. However, service companies have to uphold their business model "service" and if the service is not good then the company's name is not good.

Inventory: Service based companies generally do not have the same inventory challenges as product based companies do. For service based companies, there service is their inventor in a sense and how well they sell their "inventory" will be determined on how well the person performing the service is trained.

Source by Charles Rivers

Top Advantages of Offline Marketing

The recent trends online have resulted in many people thinking of offline marketing as weak and ineffective. However, this has not stopped companies like Yahoo! Answers,, and from advertising offline more than online. Regardless of the fact that marketing online is far cheaper than promoting offline, offline marketing and advertising still reaches a large number of people who trust offline ads more than they do online ads.

This is not to say that online ads do not have its own advantages; it sure has! But anyone willing to explore offline marketing has to know what he will be getting and has to be sure that it will work. Offline marketing includes, radio ads, TV ads, newsprint ads, out of home marketing methods such as flyers and bill boards and has quite a few advantages over any other means of advertising.

Increasing Brand Awareness

For some reason, we all seem to respect brands that we see more on TV and hear about on radio than over the internet. There is something cold and impersonal over the internet and the increasing number of scam sites has not helped this matter at all. Most people are trust offline ads more and are more comfortable with buying products that have their ads offline because they get to see the people are actually dealing with in different instances and in the rare occasion that there is a fraud, they can easily reach the TV or radio station to confirm the marketer or brand and reach them. Yahoo! Answers used this method recently to increase its visitors and had a ton of people signing up immediately after that. Others like have experienced tremendous increase in the number of signing up on the website.

Increasing Market Reach

Contrary to what many authority websites online would have you believe about people watching less TV and spending more time on the internet, truth is there are still billions of people who do not even have access to the internet and for those who do, it’s probably just for the sake of checking their emails, keeping in touch and research. Anything else is a time waster. People like this still listen to radios, attend yard sales, go to auctions and see bill board ads.

So, the market reach is still huge and phenomenal. In fact, you could reach much more people offline than you would online. As much as people hate to read ads offline, the truth is if the ads are different and very catchy, then you are very likely to get a lot of results. This will in effect increase your subscriber base, widen your market reach and put your products, services and company on peoples’ lips.

Since the ultimate aim of advertising is to make profits, a well timed ad can make you more money than weeks or months of advertising online. So, make use of the benefits of offline marketing in increasing your brand popularity, increasing your market reach and visibility and making more profits.

Source by David Lockley

Small Business Marketing Companies – Making Use Of The Internet

Small business marketing companies give out a lot of different advices to thousands of business owners each day. One of which would be to make use of the internet in spreading the word about their small business companies. It is without a doubt true that most of small businesses today are preoccupied with the thought of running the business well. Most of them tend to focus a lot on this to an extent that they already overlook the marketing aspect of the business, which is one of the most essential ingredients that will help define the success of the company. Aside getting overlooked, other business often give out the reason that they do not have enough time or money to handle a marketing campaign. Well, they don’t necessarily need to deal with these issues or problems if they opt to choose the internet as their marketing medium.

Starting an online marketing campaign is perhaps one of the greatest ways for a small business to improve its sales. One of the greatest advantages of doing a marketing campaign online is that doing so does not require a huge amount of investment both in terms of time and money. In addition to this, doing a marketing campaign will also provide you with a wide array of options when it comes to choosing a particular manner as to how you are going to carry out your promotion. In here, you can choose to go for social methods; content creation strategies; paid advertising; and SEO or search engine optimization options. In going over these online marketing methods, be sure that you pick one that will match well with your experience online and the type of budget that you have. Moreover, you need to take into consideration the amount of time you have available for this as well.

If you have decided on using the internet for your business marketing campaign, the first thing you need to do is to get yourself a website. If you are equipped with some basic computer skills and knowledge, you will be able to perform this task with ease on your own. Having a good website will serve as the foundation of your online marketing campaign. If you are not equipped with the skills necessary for making a website look good, you can choose to hire the services of an expert designer. Doing so will help you draw in more customers, which will later on give you large amounts of sales. Now, this may mean that you are going to spend a few extra cash but I tell you that this is going to be worth it. Why? Because you wouldn’t want to save money by setting up a bad website that will not help you in boosting your sales. Being thrifty in this way, may actually be a huge waste of time and money.

After you get your site up and running, the next thing you need to do is to find different ways on how you can get people to go to your website. Doing so will involve different marketing strategies such as SEO or search engine optimization. This is basically done to improve website traffic.

Source by Daniel Hatcher

The Advantages of Using Coupon Codes

Coupons are one of the most popular marketing or promotional strategy used by manufacturers and retailers to attract new customers. With the recession and constant price inflation of consumer goods and services everyone wants to save money, even those who can afford to pay want a discount.

Coupons used to be available just in papers but with the growing popularity of online shopping codes also emerge to promote not only online savings but also millions of online products.

One of the advantages of using coupon code aside from the discount on the product itself is discounted or sometimes even free shipping. This is what most online shopper look for a retailer willing to provide free shipping. This is highly convenient for all online shopper and many online retailers offer this type of service discount.

Another codes can offer is the buy one take one for free or half the price. It could be the same item that you purchased or another product that they may also be promoting.

Another advantage of using coupon code is it allows you to shop whenever is most convenient for you. Most coupons last for weeks even a month before they expire this will give you time to find the best deal and buy the product you need when you have the money.

Coupon codes are also very easy to find. You just go online and type in promo code or coupon code and you will see hundred of sites offering them. You can also sign-up for a mailing list of your favorite online shopping site. They will provide you promo codes and other discount information once it’s available. You don’t need to buy newspaper or cut it out in some magazine or calendar. You can find codes on affiliate sites or even on the retailer’s website. There are lots of available coupon codes not only for groceries and RTW even for travel, hotel accommodations you just have to look for them. There are even printable coupon codes you could use for your offline shopping on your favorite retail stores.

Coupons are great way to save, it’s convenient and easy to find. It’s also very easy to redeem a coupon code you will just have to log-in to retailer’s website and go to shopping cart there is an option to put the code there or it could be on the review page before the check out. Either way you don’t have to be computer savvy to redeem the coupon code. You will know the code works once the page shows the original price of the item and then the discount you are going to get. It will appear on the order page. If the discount didn’t show do not place the order, the code might be expired or you might need to retype it. Make sure that the coupon code you are using came from reputable affiliate programs website or online retailer site.

A smart shopper always tries to find the best deal and available discounts that’s being offer by retailers. It’s a good way to save and help minimize your expenses.

Source by Luminada Jenkins

Winning the Business Strategy Game – The Celebrity Mistake

In all the games I’ve seen, oftentimes a company won’t think one of the most overrated aspects of the business strategy game that wins. And that is celebrities.

Celebrities for a fixed cost, give a boost to the desirability to your shoes. Most people think really materialistically when they think of celebrities and want them to promote their shoes. Celebrities are known for getting outrageous amounts of money and therefore in the first year, people put up insane bids without even thinking. When I say insane I mean over $10,000, I’ve seen people max it out at $50,000. Thinking of it logically, if you are starting a new game, your company sees a net profit of about $30,000 a year. So to bid anything above $10,000, you are basically throwing away your net profits. Most companies put themself in a bad start by bidding way too high for celebrities.

Realistically, your celebrity bids are $1000-$3000 to put you in the right direction. A game can be won without celebrities.

Celebrities though can be a strategy in themselves. A mid game company that has all the celebrities for possibly $5000 on average has stifled his competition who has no celebrities. This strategy is not a surefire winner, but it is a strategy that I have employed for a round.

Overall though, take celebrities with a grain of salt. Celebrities in the game don’t have enough clout singly to win the Business strategy game. In the end it is your product that will make or break you.

Source by Bryan Lance Lee

You Should Read the Dictionary – I Know it Sounds Crazy, But You Will Be Glad You Did

Who on Earth would bother to read the dictionary? Well, you are reading an article about someone who did and has read several dictionaries from cover to cover, and I must say has learned a lot along the way. And just in case you think I am crazy, did you know Bill Gates read the entire encyclopedia? Do you think Bill Gates is crazy? What is it that people who read reference books gain? Hmm, well, I think you ought to find out that answer to that yourself.

In fact, I am going to recommend that you read the dictionary, no, not the unabridged Oxford version that is one foot square and ten inches high, yes, I have one of those. It does have just about every word you’ll ever read except for the create-a-word blogging bandits vocabulary. Rather, I am going to recommend that you read a smaller version with adequate print. My choice is the;

“Webster’s Dictionary” with over 50,000 entries for home, school and office. Edited by John Gage Allee, Ph.D. 1978.

Why do I recommend an older version? Well it does not have all the new buzz words or recent words that you already know, so you are do not have any silly distractions. It’s only 446 pages and that is not much bigger than a long novel. Yes the print is smaller than a novel, so maybe its equivalent to a 892 page book, but you can handle that, you are a grown up now. And even if you read only one letter per day you will finish in a month without breaking a sweat and your mind will have more time to soak it up too. Go for it.

Source by Lance Winslow

Uses and Advantages of Product Placement

Product placement marketing is becoming extremely popular today because it offers many advantages to all parties involved. Branded entertainment promotions have helped many companies to significantly improve their bottom line, especially when linked to movies with a high success rate. The information below will highlight some of the uses and advantages of product placement.

First, let take a look at exactly what is branded entertainment.

Branded entertainment, sometimes referred to as product placement marketing, is a strategy that is used to infuse branded products into various forms of entertainment. Basically, brands would offer monetary consideration to or pay for producers of films, television shows, web videos, video games and other forms of entertainment to include their products in entertainment presentations.

The emergence of movie product placement strategy has coincided with the diminishing interests in the traditional advertising mediums. Many companies discovered that consumers were not paying attention to traditional advertising media, so product placement was incorporated in their marketing strategy to reach a wider audience. Marketers reinvented their strategies and started to place advertisements in popular movies and television shows to capture consumer’s attention.

Uses and Advantages of Product Placement

When marketers started to use branded entertainment strategies, increasingly more companies were seen promoting their products in popular movies and television shows. These advertisements can be seen in popular films such as James Bond featuring Omega watches; Mission Impossible featuring Apple Macs; Men In Black promoting Ray Ban glasses and many popular television shows such as The Apprentice, Top Chef, Project Runaway and American Idol.

As of such, the branded entertainment strategy became a magic potion for marketers. Due to the major success of advertising in movies and TV shows, the marketers move on to the next level and started to use web videos, video games, music videos and other entertainment mediums.

Product placement marketing offers several advantages to manufacturers, producers and movie stars. From the perspective of the marketers, it provided companies with an opportunity to be associated with famous actors and to use movie footage and stills to conveniently advertise other products. As it pertains to the producers and actors, they earned substantial amount in fees as well as the chance to endorse brands in various film festivals.

Musicians also benefit from branded entertainment in their music videos and lyrics. Most artists use the earnings from these deals to offset the overall cost of producing their music videos.

The marketers are also using the Internet to incorporate product placements in songs that music fans would get from YouTube. In this case, the main advantage is that brands would develop higher retention rates in people’s minds whenever the artists perform at shows and concerts.

Overall, product placement and branded entertainment strategies have proven to be extremely effective as more consumers are linking certain products to the names of famous actors and singers. For this strategy to work, the brands must be featured prominently whilst making subtly appearance in movies, television shows, web videos or video games.

Source by Paula Vass

The Impact of Marketing in the Society – Can We Really Make a Difference?


Marketing is generally thought of as the process of promoting goods and services to the end user. We can think of this as McDonald’s advertising its Big Mac in such a way that we feel that we really need one for lunch. This demonstrates the advertising piece of the marketing mix, and is the element that most people identify with marketing.

Society is generally defined as the condition in which members of a community live together for their mutual benefit. Societies are more than just the individual members that make up the group, but the sum of the collective. We are all members of a society, and interact with the other members in that community. So what is the impact of marketing in the society?

Negative Connotations of Marketing – They Made Me Do It

Ever since society passed from a Subsistence economy (I grow my own food, make my own clothes, and don’t need anyone else to help me) to a Trade economy (I’ll grow some food to sell to you, if you will make some clothes to sell to me) we have had the challenge of marketing our products and services to others (Uh-oh, now that there are two people making clothes in my town I’d better let people know why they should buy mine). And ever since that first sales pitch there have been criticisms of marketing; like deceptive practices, high prices, unsafe products, and high-pressure sales – to name a few.

But many critics go further and claim that marketing has created false wants, promoted materialism, produced cultural pollution, and allowed big companies to gain significant political power. And there is an element of truth to all of these claims. Companies that have not performed ethically have had a damaging effect in society that the ethical businesses must now work through.

And the Good?

But it is hard to deny the positives that marketing has brought upon society as well. The wealth of technology at our fingertips today is directly related to the sales of these items and the continued downward pricing caused by the promotion of computers, cell phones, GPS navigation systems, digital cameras, MP3 players, etc. Dozens and dozens of these types of products are commonplace today, but seemed like luxuries for the rich just a few years ago. In fact, most of the people below the poverty line in the US today live better than royalty did 200 years ago — with cars, heating and air conditioning, microwave ovens, cell phones, televisions, and other amenities now considered necessities.

More importantly, most medium to large companies now have significant charitable giving and service programs that donate large sums of money and time to needy organizations that make a difference in the lives of millions of people every year. Whether companies do this out of a pure heart or a need for positive publicity, the result is the same — and many of the neediest in society are better for it.

Doing the Right Thing

As the public grows more knowledgeable and educated, they hold businesses to a higher standard than was once the case. The abuses of workers that were common a century ago are not tolerated by society today. Now corporate ethics policies drive decisions in the boardroom and the marketing department so that the end user (that’s us) benefits in many ways. Doing the right thing is a good policy because people want to do business with someone they trust and respect. And the companies that are exposed as cheaters, liars, or abusers are generally shunned in the marketplace (Enron, anyone?).

The bottom line is that though there is a negative impact of marketing in the society, there is a positive to balance it out; and it is our job as society to reward the good guys with our purchases and punish the unethical companies by neglecting them in the marketplace. As we continue to do this over and over, we make Big Business aware that they will make money only if they honor their ethics policies and do the right thing on a consistent basis. In this way we can make a difference in the marketing tactics employed to sway our decisions. And that is a positive that we as a society can live with.

Source by Keith Hartung

Marketing Ideas For Vitamins And Supplements Business

With people becoming more health-conscious, the market for vitamins and dietary supplements has increased significantly. Customers are given an exciting array of choices, with many different brands competing with each other and offering better products at fairer rates.

People use vitamins and supplements to lead healthy lives, with greater energy and vitality, improved memory and strength, and improved nutritional quality. Nearly everyone makes use of vitamins and supplements these days.

Manufacturers of vitamins and supplements face stiff competition because there are so many firms offering various combinations of products for the target customers. It is imperative that your advertisements be unique and informative, inducing customers to buy and use your vitamins and supplements. The advertisements have to be consistent and convey the message intended to the customers to choose your brand over others. You can do this by listing the benefits of using your brand and may attract customers by offering freebies that are useful.

Some Marketing Ideas for Vitamins and Supplements

  • Infomercials on TV, which if implemented correctly, can have a great ROI. It helps people become familiar with your brand and will help them choose your brand the next time they buy vitamin or supplements.
  • Having advertisements appear in health-oriented magazines as well as other magazines. They have to be frequent, as repetition is the essential ingredient to advertising success.
  • You can have brochures of your vitamins and supplements be made available in the local gyms and beauty parlors and spas, clinics, and supermarkets, etc.
  • Forming partnerships with pharmacies is another marketing idea. Having signboards and fliers advertising your products and brand name can influence many customers.
  • Using medical representatives to entice practicing doctors to prescribe your brand of vitamins to patients.
  • Using celebrities to endorse the vitamins and supplements. This has a very high ROI, as many fans will follow through.
  • Organizing health camps and awareness camps and offering the services of doctors for free can be very effective ways of marketing your products.
  • Using trade shows to promote your brand name and products.
  • Giving out educational leaflets in schools and colleges can influence some customers to try your products.
  • Using MLM to sell your products can be successful, too.
  • Develop catch phrases that will stay in the minds of customers and bring uniqueness to your products.
  • Opting to have referral programs with affiliate services. This may be very advantageous. You may have a website to promote your products, too.
  • These are a few marketing ideas for vitamins and supplements. There are firms that offer services as well as products to help run a successful business.

    Source by Alexander Gordon

    Fitness Marketing Strategies For Thanksgiving, Christmas, and Beyond!

    You might be curious about the 100K Group Mastermind. What is that about? It’s about fitness marketing strategies, and we’ve just taught 34 fitness professionals how to build their very own $100,000 a year informational product. It was energizing, it was a blast, it was amazing!

    What does that mean? In the next 12 months, those 34 fitness professionals have learned fitness marketing strategies that are going to make $100,000 a year EACH — and MORE versus last year — helping how many thousands of others with their own information product.

    Let me show you some examples, here. There’s Jannine Murray, who’s tops as a personal trainer in Victoria, British Columbia, and she’s going to have an information product coming out that’s going to tell women how to have the perfect “backside”…

    Because I’m helping Jeannine, she’s making better “backside,” and that can only lead to world peace, right?

    No, really!

    I gave a killer presentation on how to write killer sales copy.

    Now I’m sharing my kick-butt fitness marketing strategies on how to do a genius promo on Thanksgiving (or any holiday)

    So without any further delay, here it is:

    Here is a holiday season promotion that will lend itself to any time of year, not just the holidays. What does that mean? That is, after clients go through this promotion, they’ll want to attend your training sessions and regular boot camp sessions and pay your monthly rate!

    What do I mean by that?

    The Monday after Thanksgiving is when people want to start to shed those extra pounds they’re beginning to put on after extra holiday “stuffing,” if you know what I mean.

    But there’s more than that!

    Just after Thanksgiving is Christmas, and then New Year’s! That means people are beginning to see some serious weight gain, and they want to get rid of it.

    What does that mean for you? Here’s where your fitness marketing strategies can really kick in. Here’s the promotion:

    “Burn Those Holiday Pounds!” is a campaign that can begin right after Thanksgiving and go through until after the New Year starts. That covers all of those nasty “overeating” days, and people begin to be on track right after New Year’s. The program is 36 days long, and the charge should be about $149.

    But there’s more to it than that…

    Because you’re going into a new year, “making resolutions” is going to be a big thing, so toward the end of those 36 days, people should begin to write down the resolutions, or you can just talk with them about what they want to accomplish. Ask them what they’re going to do about goals they want to accomplish for fitness.

    But here’s the thing: it doesn’t really matter what they say because… they can just join your boot camp or training program! That’s key to any fitness marketing strategy: you show them what they need and then fulfill it.

    If you don’t know how to get them excited about it, just say something like this:

    “I’ve got a program coming up here that can help you succeed with those resolutions. It’s pretty much like what you’ve been doing for the past few weeks, but it’s going to go for the entire year. For that entire year, you can look great and be in the best shape of your life. It’ll cost you just X dollars a month, for X weekly training sessions, but every week, every month for the next year. Are you interested? If so, come and talk to me after today’s training.”

    What does that mean for you in terms of what you can make?

    If you get 20 people to join your 36-day program for $149…

    You’ll make $2980 right away.

    If of those 20 people half of them stay with you for your extended program…

    And you charge those 10 people $199 a month…

    They’ll give you almost $2000 (actually, $1990) a month.

    That’s with 20 people! But remember, this is your business. You can bring in as many clients as you can handle. So sit down, and set a goal for the number of clients you want to bring in — and then go out and do it!

    How should you advertise your venture?

    There are two great ways you can get the word out for this. They are:

    1. Talk to people at malls during this holiday interim, because they’ll be absolutely jam-packed with people getting shopping done.

    2. Start posting ads to Craigslist this week, and keep going through the end of the week next week.

    Use a sales script similar to what Steve told you in some of his previous posts, and you should see clients simply start to “roll” in (no pun intended).

    Here’s to your success!

    Source by Steve Hochman

    Travel Brochures

    Travel brochures are more or less like other brochures but they contain visuals of higher quality, considering that they need to give the right feel and impact of the places they advertise and campaign for.

    Travel brochure doubles as a vacation guide and is full of maps, pictures of tourist spots, and information pertaining to the landmarks and must-visit places. Information must also be provided about the flora, fauna, climate, culture, history and geography of the places mentioned in the brochure. An ideal travel brochure should also give information about flights, roads, the shortest way of reaching a particular place, and other such information. Apart from this, it should give detailed information about accommodations-a list of hotels, motels, upper-range hotels and mid-range accommodations.

    A travel brochure differs from other brochures in that the writing style is persuasive – the ideal travel brochure leaves a strong impact on a would-be traveler and compels him to visit the places mentioned within. However, while playing with words and creating the right imagery, care should be taken to ensure that one does not get carried away – the information should be correct and factual. They should enable people to make informed decisions – care should be taken that neither the text nor the visuals convey a misleading impression, so that travelers do not feel let down when they actually visit the places mentioned in the brochure.

    One should also be prepared for somewhat higher expenses when producing a travel brochure. By their very nature, travel brochures need good-quality printing to make the visuals as appealing as possible. The photographs should speak to the intended target base. Ideally, travel brochures should be in full-color and innovatively designed, with several folds to present more pictures in neat divisions. In the end, the best travel brochure is that which succeeds in increasing tourist inflow.

    Source by Ross Bainbridge

    Flyer Printing – The Pros and Cons of Utilizing Flyers

    When it comes to business, there is no arguing about the importance of marketing. With marketing, not only are you reaching out to your target market but it also gives you an edge over your competitors. So before you can hope for your business to succeed, you will require a sound marketing strategy. It is a good thing that businessmen have numerous options when it comes to that regard. Probably one of the most common method to advertise one’s product or services is through marketing flyers. The main objective of distributing flyers is to bring into the customers’ attention any new products, services or special deals. If you are considering flyer printing for your business, then you should know about its pros and cons.

    If you are looking for a cost-efficient way to advertise your new business or perhaps an upcoming promotion, then you can’t go wrong with flyer printing. And unlike other types of advertising, you do not need to spend much when distributing flyers. Printing flyers is relatively cheap these days, especially if you can find a printing company that can give provide you a good deal. You can print your flyers in black and white or in full color. Although if you want your flyers to have an increased response rate, it is highly recommended that you print it in full color. You can even opt to print a flyer in a home printer and have it mass produced via photocopying, although you can’t expect much in terms of quality.

    Marketing your business through flyer distribution allows you to target customers in a more precise manner. First, you can choose the venue where you can distribute your flyers, you just have to determine the places where your target market can be usually found. Once you know who your target customers are, this will give you an idea just how many flyers you need to print out. This helps you in allocating your marketing budget more effectively. In addition to that, flyers offer immediate results. Once you have the attention of your customers through your flyers, they will surely approach you and make some inquiries.

    Much like brochure printing, flyers can be very effective when done right. Unfortunately, flyers are most often easily dismissed by potential customers. Due to their simplicity, most people would dismiss flyers to be just a piece of paper. And if they fail to catch the interest of the recipient, it could easily end up in a trash bin. And this is why you should print good quality flyers because they are more likely to spark the interest of your customers. For that matter, there are many online printing companies that can help you print your flyers in order to ensure a high response rate.

    Source by Herman A Robins